Wednesday, February 24, 2016

Uber's newest Stunt Is On-Demand Christmas Spirit - TIME

these days between 1 p.m. and 5 p.m., Uber will carry grotesque break sweaters to purchasers in select cities, as a part of an UberELVES initiative. in case you enter the UBERELVESCHI promo code on your Uber app in the greater metropolitan areas of Ann Arbor, Dallas, Denver, Chicago, Madison, Minneapolis, or Nashville, the provider will dispatch an "elf" to bring you a Tipsy Elves sweater, for a $10 beginning price. make a choice from 5 style alternate options.

"'Tis the season to be tacky, merry, and brilliant!" Uber says. "Deck yourself out for the vacations and order a festive ugly sweater from Tipsy Elves to the doorstep."

here is hardly ever the first time Uber has provided an on-demand service that doubles as a publicity stunt. be aware #UberPuppyBowl, when Uber introduced customers lovely puppies? And #UberKITTENS (self-explanatory)? #UberIceCream? Even Uber flu photographs?

possibly Uber is hoping that as soon as once more, first rate press will drown out the unhealthy. in spite of everything, in just the previous few days, anti-Uber protests have tangled up site visitors in Toronto, Gloria Steinem has accused the ridesharing service of discriminating in opposition t disabled passengers, and Uber suffered an important setback in court, when a federal judge ruled that extra drivers could be part of the type action lawsuit alleging that Uber has violated labor legislations.

With a week like that, who can begrudge Uber for making an attempt to distract us all with some Christmas spirit?

Oh, and don't forget to tag your grotesque Christmas sweater selfie with #UberELVES!

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